A Marketing Company for Plumbers Who Want More Boiler Installations
Plenty of marketing companies will promise a plumber more work of every kind. We do one thing. We help plumbers who fit boilers, or want to, get found by homeowners planning a replacement, so the diary fills with larger installation jobs instead of only small callouts.
Get my free 5 minute planWhy a plumber's marketing should look different for boiler work
A plumber's phone rings with two very different jobs. Leaks, blockages and emergencies come from people who need someone now and rarely compare firms. A boiler replacement comes from a homeowner who has been planning for weeks, compares firms and weighs up reviews carefully. Marketing built for the first kind of customer usually does little for the second, because the second customer is looking for different proof.
What we do for plumbers
- Local Services Ads. Google offers them in the UK for plumbers, and you pay for valid leads rather than for every click. Learn more
- Google Business Profile optimisation. We rebuild your profile around boiler installation so the homeowners who are planning a replacement can find and trust your firm. Learn more
Is this right for your plumbing firm?
Our service suits plumbers who fit boilers, or who would like boiler installation to be a bigger part of the business. If you do not fit boilers and have no plans to, a different kind of marketing company will serve you better, and we would rather say so now than waste your time.
What it looks like in practice
Flow Plus Plumbing is a family run Gas Safe firm in north London. In its first month working with us it received 17 homeowner enquiries and booked 10 jobs, and the owner had their first leads within 24 hours. Every area is different, so we start by looking at how homeowners search for boiler installers in your patch.
How it works
- 01
We map your patch
We check how local homeowners are searching for boiler installations in your area right now.
- 02
We optimise your LSAs
We focus your Local Services Ads on homeowners actively looking for a boiler installer.
- 03
We optimise your GBP
We strengthen your Google Business Profile around boiler installations in the areas you cover.
- 04
You quote and install
You do what you do best. We keep the diary full and show you every lead and booking.
Honest answers to common worries
I already get most of my work from referrals.
Referrals are the best kind of work and worth protecting. A homeowner who has been given your name will often look you up before they ring, so your profile and reviews either confirm the recommendation or quietly lose it. We help that check go your way, and we add a second source of enquiries from homeowners who have never heard of you.
I have been let down by marketing agencies before.
That is a fair worry, and it is why we show you every lead and booking, so you never have to take our word for how things are going. Google charges for Local Services Ads leads rather than for clicks, and the free plan lets you see our thinking before you commit to anything.
Will the leads be time wasters?
Some enquiries will always be too small or too far away, and no ad format changes that. Local Services Ads bill for valid leads that relate to your services, and we aim them at boiler installation, so the enquiries you pay for come from people looking for a new boiler. We show you which leads became bookings so you can judge the quality yourself.
I do not have time for another project.
Most of the work happens without you. You carry on quoting and installing. The one habit that helps most is asking happy customers for a review at handover, and that takes a single sentence.
I do not want to burn through a big budget.
With Local Services Ads you set the budget and pay Google for valid leads. Improving a Google Business Profile with photographs and better reviews costs very little. The free plan shows where the money would go before you spend any of it.
Could I just do this myself?
You can, and these guides show you where to start. Plenty of firms fix the basics on their own. Where we help is the ongoing part, running and tuning your ads, keeping your profile fresh and watching which enquiries turn into jobs, so it does not slip when the diary gets busy.
I am not sure it will work in my area.
Every patch is different, in how many firms compete and in how homeowners search. That is why we start with a free 5 minute video for your postcode area, so you can see what looks realistic before you decide anything.
Frequently asked questions
What does a marketing company for plumbers do?
It helps a plumbing firm get found by homeowners who are searching online and turns that attention into enquiries and booked work. In our case that means Local Services Ads and Google Business Profile optimisation for boiler installation.
Can a plumber win boiler installation work without a big marketing budget?
Many firms start with their Google Business Profile and their reviews, which cost very little to improve. Local Services Ads then add a pay per lead channel with a budget you control.
How can a plumber get more customers online?
Start with a Google Business Profile that is complete, accurate and full of reviews that describe the job. Local Services Ads then add a pay per lead channel, and quick replies keep the enquiries you receive.
Are Local Services Ads worth it for plumbers?
Google offers them in the UK for plumbers, and you pay for valid leads rather than for every click, so you control the budget. Whether they pay back depends on your area, which is why we check your patch before suggesting anything. How Local Services Ads work
Does a plumber need a website to get boiler leads?
Many firms start with their profile and reviews. A clear website helps the homeowner who is doing careful research, because it answers questions about pricing, grants and the way you work.
I only do emergency plumbing. Is this for me?
Probably not. Our service is built around boiler installation, and a firm with no interest in fitting boilers will get more from a different kind of marketing company.
See how this would work for your firm
Tell us your company name and postcode area and we will record you a free 5 minute video showing how Local Services Ads and Google Business Profile optimisation could bring you more boiler installation enquiries in your patch. There is no call, meeting or obligation attached.
Get my free 5 minute plan