Local Services Ads for Heating Engineers and Boiler Installers

Local Services Ads put your firm near the top of Google when a homeowner searches for a local service, and you pay for valid leads rather than for clicks. We optimise them around one job, boiler installation.

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How Local Services Ads work

Your firm appears in a Local Services unit near the top of Google search results, with its reviews and, once checks are complete, a trust badge. A homeowner taps to call and the enquiry reaches you as a lead. You pay for leads that relate to your business and the services you offer, rather than for every click. Google offers the format in the UK for plumbers and for heating and air conditioning businesses.

Why the trust badge matters

Google carries out checks on your business before its trust badge appears next to your name. A homeowner comparing several firms can see that badge, and it gives them a reason to pick you over a firm they know nothing about.

What we optimise

Factors such as your review score, how quickly you respond and the budget you set all play a part in how often your ad appears. We focus your ads on boiler installation, so the enquiries you pay for come from homeowners looking for a new boiler. Not every lead becomes a job, which is why we show you every lead and booking so you can see which enquiries turned into work.

Local Services Ads and your Google Business Profile

The two work best together. Reviews collected on your profile support your ad, and a strong profile helps homeowners trust you when they find you through either route.

Read about Google Business Profile optimisation

What it looks like in practice

Flow Plus Plumbing is a family run Gas Safe firm in north London. In its first month working with us it received 17 homeowner enquiries and booked 10 jobs, and the owner had their first leads within 24 hours. Every area is different, so we start by looking at how homeowners search for boiler installers in your patch.

See the full case study

Honest answers to common worries

I already get most of my work from referrals.

Referrals are the best kind of work and worth protecting. A homeowner who has been given your name will often look you up before they ring, so your profile and reviews either confirm the recommendation or quietly lose it. We help that check go your way, and we add a second source of enquiries from homeowners who have never heard of you.

I have been let down by marketing agencies before.

That is a fair worry, and it is why we show you every lead and booking, so you never have to take our word for how things are going. Google charges for Local Services Ads leads rather than for clicks, and the free plan lets you see our thinking before you commit to anything.

Will the leads be time wasters?

Some enquiries will always be too small or too far away, and no ad format changes that. Local Services Ads bill for valid leads that relate to your services, and we aim them at boiler installation, so the enquiries you pay for come from people looking for a new boiler. We show you which leads became bookings so you can judge the quality yourself.

I do not have time for another project.

Most of the work happens without you. You carry on quoting and installing. The one habit that helps most is asking happy customers for a review at handover, and that takes a single sentence.

I do not want to burn through a big budget.

With Local Services Ads you set the budget and pay Google for valid leads. Improving a Google Business Profile with photographs and better reviews costs very little. The free plan shows where the money would go before you spend any of it.

Could I just do this myself?

You can, and these guides show you where to start. Plenty of firms fix the basics on their own. Where we help is the ongoing part, running and tuning your ads, keeping your profile fresh and watching which enquiries turn into jobs, so it does not slip when the diary gets busy.

I am not sure it will work in my area.

Every patch is different, in how many firms compete and in how homeowners search. That is why we start with a free 5 minute video for your postcode area, so you can see what looks realistic before you decide anything.

Frequently asked questions

How much do Local Services Ads cost for heating engineers?

Cost per lead depends on your area, how many firms compete there and the budget you set, so it varies a good deal across the UK. We look at how homeowners search in your patch first so you can see what is realistic.

What is the difference between Local Services Ads and standard Google Ads?

With standard Google Ads you pay each time someone clicks. With Local Services Ads you pay for valid leads, such as a phone call from a homeowner.

Is my trade eligible?

Google offers Local Services Ads in the UK for plumbers and for heating and air conditioning businesses, so most heating firms can apply.

Do I pay if the customer does not book?

You pay for valid leads, not for booked jobs, which is why the quality of your replies and quotes matters. We show you every lead and booking so you can see how many enquiries turned into work.

Can I control my Local Services Ads budget?

Yes. You set the budget, and it is one of the factors that affects how often your ad appears.

What if I receive a lead that looks invalid?

Google provides a way to dispute leads that do not look valid, so it is worth checking each lead and raising anything that seems wrong.

Do Local Services Ads replace my Google Business Profile?

No, they are a separate format. The two work best together, because reviews on your profile support your ad. Google Business Profile optimisation

See how this would work for your firm

Tell us your company name and postcode area and we will record you a free 5 minute video showing how Local Services Ads and Google Business Profile optimisation could bring you more boiler installation enquiries in your patch. There is no call, meeting or obligation attached.